This Communications Insight Pack has been developed to provide partners with key insights into
violence against women and girls (VAWG) which can help to inform communications activities.
Insight ensures that we understand our audiences. Understanding audiences is essential to all
communications. By finding out more about audiences’ attitudes, habits and preferences, insight can
help ensure communications are as relevant, meaningful and effective as possible.
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/571078/VAWG_Comms_Insight_Pack_161102.pdf
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